Graphic design is a creative process that uses visual elements to communicate ideas through print and electronic media. Designers often combine both the use of images and typography to communicate a client’s message to an audience.
The goal of the graphic designer is effective communication to help clients achieve certain specific objectives such building a corporate brand image, make customer feel good about the company or products, or increasing sales. In achieving these goals a graphic designer not only needs to be creative but need to be able to put themselves into the minds of their audience in order to understand and influence them.
Graphic designers work with letters, colour, patterns, illustration, photography and physical materials to communicate ideas and messages through printed materials, corporate logos, product packaging and digital interfaces.
Career in Graphic Design
Graphic design skills are used in many areas – anything that uses visual communication could be created by a graphic designer. As such, graphic designers are employed in a wide variety of work such as designing magazines and newspapers, websites, packaging, promotional displays and marketing materials. Graphic designers work for advertising and publishing firms. Below are some title given to graphic designers:
- Graphic Art Managers
- Creative Director
- Art Director
- Art Production Manager
- Broadcast Designer
- Logo Designer
- Multimedia Developer
- Content Developer
- Layout artist
- Web Designer
- Package Designer
Qualities of a Good Graphic Designer
A graphic designer needs to have creative flair and artistic abilities when using typography, imagery and layout to effectively deliver the right ideas and messages. Also, they need to be familiar with the latest computer software.
An effective graphic designer needs to have the ability to communicate with clients, understand their needs and business objectives, and also learning about its products, market and its competitors.
Graphic designers work in teams. Hence teamwork and management skills are important when working in collaboration with photographers, software coders, copywriters, printers, account managers, creative directors and other designer.
A University Degree in Graphic Design usually covers the following subjects:
- Computing and Design Software
- Principles of drawing and design
- Colour Theory
- Design and Culture
- Graphic Design and Communication
- Print Media
- Visual Communication and Imaging
- Graphics for Products and Spaces
- Integrated Visual Systems
- Print and Pre-Press Portfolio
- Digital and web design
- Textile design
- Advertising and art direction